PSG gold logo on white background

Parachute x PSG • Co-Branding Packaging

Design of an Underwear Packaging

We have collaborated with luxury underwear French brand Parachute and the famous Football team of Paris, PSG ( Paris Saint Germain). This Design collaboration brought a unique set of three pairs of underwear packaging.

We created the design concept and manufactured the packaging that will carry the premium underwear and echo the luxury quality between those 2 partners in Paris.

Our packaging is composed of a gift box and Gold foil. All are leveraged by a pure white color to reflect the underwear inside. This will be in a very limited edition and only sell on the PSG retail shop on the Champs Elysees in Paris.

Packaging PSG paris concept for co branding. Paris Saint-Germain football retail
Packaging PSG paris concept for co branding