VERK is a minimal Swedish watch brand based on is minimalistic Design. They based their reflexion on searching for the right materials and craftsmanship that have been led away from mass production. Undoubtedly challenging, this brought the main design direction for the packaging design

Along with the brand values, the packaging has to embody this creative process and use premium materials and exergue the "Simplexity" of VERK universe and its vision. Without a doubt, it resulted in a packaging that matched perfectly to resonate with the watch itself.

The creative process was focus on developing a strong unboxing experience and keep the minimalistic aspect of the watch. Graphic designers and packaging designers worked together to bring a result to the client expectation.