PSG x Parachute • Underwear packaging
Parachute x PSG • Co-Branding Packaging
Design of an Underwear Packaging
We have collaborated with luxury underwear French brand Parachute and the famous Football team of Paris, PSG ( Paris Saint Germain). This Design collaboration brought a unique set of three pairs of underwear packaging.
We created the design concept and manufactured the packaging that will carry the premium underwear and echo the luxury quality between those 2 partners in Paris.
Our packaging is composed of a gift box and Gold foil. All are leveraged by a pure white color to reflect the underwear inside. This will be in a very limited edition and only sell on the PSG retail shop on the Champs Elysees in Paris.